Here’s the number one question I hear—not only from new Coaches, but even from seasoned Coaches: “How do I create a good online course?”
What they really mean, of course, is “How do I create an online course that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.
Don’t overthink it. The answer is simple. Just give your audience what they are asking for.
Check Out the Competition
What are they creating? If you serve a similar target market, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two coaches are alike. You may create a similar course, but your voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
Pay Attention to Your Ideal Client
What questions do they ask in private groups, and elsewhere? What posts are they reading on your blog? These are all valuable sources of intel about exactly what they need and want from you.
Ask
Still not sure what your dream client is looking for? Ask them. Create a survey and ask them to tell you what they struggle with, what keeps them from realizing their success, and even what they have tried before in an effort to solve their issues.
Check the Bestsellers List
Which books in your niche are outperforming others? These are the ones that offer answers your clients are seeking. Flip through the table of contents and read the online reviews to dig deep into the topics that really resonate with your audience.
Read the FAQs
Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also check blogs for “Start Here,” and “Quickstart” pages. Many times the most common questions and concerns are addressed here.
Ideas are everywhere. Your potential buyers are sharing them with you each and every day, if you just know where to look. Don’t let your insecurities hold you back. Develop the course they are asking you for.