Does this sounds familiar? You begin to write your blog post, before you know it, a “quick update” has turned into a 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card.
A 3,000-word blog post can be great for traffic if you’ve kept it focused. What happens all to often in blog posts is that every point covered brings up a new point to be addressed.
Logo design leads to business card formatting.
Business cards lead to taglines.
Taglines lead to ideal client avatars.
Avatars lead to…, you get the idea. The point is, when you strive to provide the very best information for your audience, it’s easy to want to include one more important detail. Soon, you’ve outlined an encyclopedia’s worth of content that overwhelms not only you, but your clients as well.
One Problem, One Solution
Most people don’t want an all-inclusive answer. If your blog helps your readers identify their ideal client, then including information about choosing a domain name is really just a distraction.
Worse, if you try to branch out too much, you run the risk of overwhelming your reader. Too much of that, and they’ll log out and never return—for this or any other content you create.
Here’s another issue with trying to include too much info in a single blog: Depth of knowledge. When you try to include too much information, what you end up with is very thin coverage of a lot of different topics.
Instead, when you focus your blog on a single problem and a single solution, you can dig deeper and present ideas and information that won’t be found just anywhere, such as:
- Case studies
- Worksheets
- Planning documents
- Checklists
- Multi-media content
These are the types of things that will make your audience happy, because they cannot find the information elsewhere. When you focus your topic on a single problem, you’ll have the leeway to create these and other resources. Take a broader approach though, and you’ll be forced to scrimp on the “extras.”
A smaller, single-problem blog is easier to commit to and easier to keep your readers engaged and coming back.
Want to learn more or have questions? Contact me.